Looking for more clients is very important if you want your business to grow bigger. Keeping your current clients and attracting new clients with a well-written proposal is required. Don’t let your competitors run faster in making a contract with your potential clients. You should work harder to write a business proposal and grab your clients’ attention by following the proper guidelines.
• Do Research. Before sending proposals, get more information about who your potential clients are. Visit their websites to see how long they have been in the business, what their goals are and other information required for making decisions. This will help you easily pick which one is the most potential.
• Have a Meeting. After deciding some potential clients, manage a meeting with their management. This meeting will be a good opportunity to discuss their needs and goals. Make sure to take notes of all the required information that will be addressed in your proposal. You should focus on listening to your clients while showing off your successes in between the discussion to let them know that you have experience in dealing with similar industries before.
• Developing Solutions. Since you have noted all the needs and goals of the clients, now you can spend your time developing the solutions for addressing what they want. All the issues that have been asked before should be aligned with some solutions and make sure that your provided solutions are different from what the previously failed solutions.
• Describing Current Issues. Form the meeting that had been made before, you must find out some information about the current issues of the clients that can be used as your opportunity to offer them your product or service. Understanding the clients’ situation is the most important thing to consider because it will lead you to provide the right offerings.
• Stating Goals and Objectives. Show them that you have the solutions for their problems by providing your goals and objectives in helping them what they need. Your solutions should be proper and effective to convince them you are reliable enough.
• Stating Time and Cost. Analyze how long you can finish the project for realizing your provided solutions. Break down the cost required to let the clients know how much each phase should be covered. Your potential clients will also use this information to decide whether or not they need to cut the costs and use only certain phases in the solutions.
• Finishing with Conclusion. Before sending your proposal, convince your clients that they will not regret choosing your company because you provide some benefits. State all of them as praise. If you were successful in the same projects before, you can state them as a consideration for making your company more valuable.
• Choosing Prose. Never take a risk by writing the proposal your own if you don’t know how to choose the right words to use. Your proposal readers might be an excellent and professional writer, which means they can detect even a small error in your chosen words. Ask someone to help you write the proposal when you have no experience with proposal writing. Stay simple in all parts of the proposal to let them easily understand what you are trying to say. Avoid complex sentences that force your readers to think hard about the proposal’s main content.
• Other Writing Tips. Your proposal should be more personal by addressing the decision-maker of your clients’ company. This is why researching before writing is important because you need to know who will read your proposal. To make the reader stick their attention to your proposal, start it with an attractive opening paragraph. It could be anything that you think is interesting for them based on your research. If you want to use the names of your previous clients to show your new clients that you were able to handle similar projects, make sure that you ask them for permission.
Never add people’s names before asking their permission because your new clients might contact them to check.
Learning how to write a business proposal before start writing is very important. If you don’t know how to start it, find some information and ask someone to help you until you finish your proposal properly.
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