One thing that you might not pay to attention when writing a sponsorship proposal is to list all the things you are selling. Remember that when you are requesting for a sponsor, it means that you must provide some things so that both parties can reap the benefits. Here are some things to do to build your corporate sponsorship proposal.
• Gather a Team. Once you have decided to list all the things you are going to sell, gather a team from the marketing, leadership, and program or even your current sponsors to see what you can sell from the new potential sponsor. You can list what you are already selling and ask for some recommendations for what others to sell. Consider your competitors to see if there are things you haven’t provided and they have. Ask the group in your team to list at least five things to sell that are haven’t been in your inventory, but are relevant with your business and your competitors are not providing them.
• Attract the Audience. Most of the time, when you are looking for sponsors, you will list all the potential sponsors that would be interested in your offerings. To make it easier for attracting your audience, you must offer an excellent asset. If your offerings are great, the sponsors will come by themselves to join your project. Depending on the offerings, the sponsors can come from the same type of field or business. Once you attract one sponsor, you also have a bigger opportunity for attracting its competitors, considering that they might have the same interest. So list the competitors and put them as your potential targets. Whenever you get a sponsor that is interested in your project, go find its competitors to give you a long list of companies to send your proposal.
• List the Content of the Proposal. Before writing your proposal, it is essential to know what would be written in there. First, you should know your target audience, which is the most important since you can’t just write a proposal without knowing who would read this. You should also need to set a target market value since it influences the reader of your proposal in making decisions. Make sure you know how to engage in the proposal especially in terms of sponsorship because it might affect the audience’s interest. From the numerous elements you put in the proposal, pick the most essential ones and work harder on them.
The key to writing a corporate sponsorship proposal is to first prepare the things that would be offered properly. This takes patience, energy and time because you also have to work with the other members of your company. It is important to talk to the sponsors before and after sending the proposal. Before writing you gather information about their needs to include in the proposal while after sending you to need to check their response toward it and ask if some things or elements should be changed to meet their requirements better.
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