The proposal is consisting of some sections, which describe different parts of your project and offerings. When you are offering a logo design service, your proposal should be impressive enough to impress the customers and convince them that you are the one they are looking for. To write the sections, there are some things you need to do for ensuring that your proposal finished properly.
Preparing a Cover Letter
Before getting down to the proposal, show your gratitude to the clients for considering your company. State your confidence in providing what the clients need from logo design. Briefly describe what the proposal cover and encourage the clients to not worry about asking some questions if needed by providing your contact information.
Writing an Executive Summary
Summarize your proposal in this section, but don’t summarize the whole proposal, just the main content. You can start your paragraph by stating what the clients need and relate it with what you have. With your years of experience and various customers in the industry, you can show your hopes in fulfilling what they need. List the things that will be delivered if the proposal is accepted.
Assessing the Problems
While you are offering solutions, asses what problems you need to address. Since this is a logo design, then your assessment should be on the current logo design. Find out what the good and bad sides of the logo and why it needs a redesign. Research the competitors as well since it can help you find the best way of helping your clients.They will be also the part where you show the clients that you understand them and that you know how to help them.
Introducing the Team
Why the clients should accept your offerings? Because you have a skillful team. Tell the client when the company was found and who the founder is. Let the client know that your company has a long experience that can be useful for realizing their needs.
Since logo design is your offering, and then you need to include the portfolio as proof that you have made great and excellent logos for different clients. This can be an important and valuable part as the clients will learn your characteristics in making a logo design to suit their needs. They can also evaluate how great your skills implemented in the logos provided in the portfolio.
Describing the Process
A project always has a process and it should be well described in your proposal. List in a table what kinds of activities you will perform once the proposal accepted completed with the timeline of when each activity is done.
Deciding the Fees
Each service provided should be listed with the fees charged. There may be some services such as consultation, brand development, and logo design, which each of them needs to be completed with how much each cost and the total cost.
Setting the Billing and Schedule
This part is more detailed as you need to make a timetable of the whole project and the billing method of how the client should make the payment. If your project is long, you may need to make a specific timetable with specific activities.
To make it easier, find a template and customize it with your needs. There are many options so you can simply pick the best one to start writing your proposal by firstly understanding the content of each section first.
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