A marketing proposal is a helpful tool to encourage your clients for using your service. The concept is simple. You are offering solutions for the marketing problems faced by your clients so that they will be interested in working with you. Such a concept should be wrapped beautifully in a well-written proposal and here is how you can write a good one.
Highlighting Your Strength
Although your offered marketing strategies will be highly considered by your clients, who you also really matter to them. How long you have been doing this business and what achievements or awards have been collected is needed to be provided. Your skills and experiences in handling marketing problems for various companies will make your business more valuable. Don’t get overwhelmed with your explanation about the strength of your company or business. Keep it short, yet meaningful. If this part is too long the clients can get bored while reading.
Researching the Current Trends
Your ability in researching the current trends and analyzing their effects on the clients’ business needs to be proved here. This research should be well described as your clients can see your skills from this part. Make the explanation clear and detail to let the clients know what effects come from the current trends to their businesses. Moreover, you need to research their competitors too for learning their good and bad sides in this matter. By doing this research, setting some marketing strategies can be easier since you know what the clients need based on the gathered information.
Designing Marketing Strategies
Based on the research you have done, you can create some marketing strategies to address the clients’ needs. Make the clients impressed with your excellent strategies to help them enlarge their businesses. If you find it hard to define the strategies, think about how you can help them promote their brands. Each strategy or method that is going to use needs to be broken down to be individually described. Within each strategy, some specific strategies need to do to ensure that each planned strategy can work well. For example, if one of the strategies is online marketing, then you can provide specific ones such as using social media.
Setting the Goals
Surely you have some goals to achieve after designing some marketing strategies for the clients. The goals will be the most important sections because they will evaluate the outcomes of the strategies to be matched with their needs. So make sure that the expected outcomes are what the clients are looking for. It is better than the goals are completed with a timeline to cover how much time it may take to reach the results.
Planning the Implementation
Include the completed timeline of the marketing service, not only the period for achieving results as above but also other time frames needed. Make the timeline specific, covering how long the plan can be implemented. So this part should be more detailed. This process also includes how marketing strategies can be maintained. Decide the people that will be responsible for maintaining the strategies and in what aspects. Inform the clients how the strategies can be continued for their promotional goals.
Breaking down the Cost
The cost needed for the marketing services should be broken down to let the clients know why a certain amount of money is needed and how it will be used.
To help you more in finishing the proposal, get some templates or samples and learn what sections should be included and what each section should cover.
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