A simple proposal is mostly better as it covers only the most necessary information while leaving unnecessary fillers. However, even writing a simple proposal will take your time and energy. It still needs proper planning and draft to make it simple, yet excellent.
Doing a Research
Before trying to impress your potential customers, get to know them first. The main purpose of a sales proposal is to help the customers solve their problems and provide their needs. Without a good understanding of them, you can’t do such things. So research the customers to allow you to find out some important information that can be useful in writing the proposal successfully.
It can be easier if you are sending a response to a request for the proposal because all the requirements have been provided. If not, then you need to work harder. If researching goes smoothly, you can start your proposal properly.
Learning the Sections
Every proposal consists of some sections to put. If you want your proposal to be successful, then you need to learn what are they to include and what each section should cover. Get some samples and templates because there is usually a typical format that is mostly used.
Planning the Proposal
After doing research and learning the sections, now you know what should be included in your proposal, so start making the plan first. Outline all the things that will be included to help you easily write your proposal. Work on the outline better so that later the proposal can be finished easier.
Once you start writing your proposal, don’t wait any longer to capture your client’s attention since the customers may not have enough time to pay attention to the whole proposal. If you successfully attract their attention at the beginning of your proposal, then the customers will be interested in reading the rest. Don’t focus on introducing your company in this part of the proposal because most customers don’t want to know about this too much. What they want to know is how you can help them solve their problems with your offerings.
So focusing on the customers since the first paragraph is very important. State your understanding of their problems and your offerings to address them. Don’t list the benefits of your offerings, but the main point of the beginning paragraph is focusing on the customers’ current problems and stating the outcomes that can be achieved from your proposed solutions.
Providing Some Options
When offering solutions, don’t just offer one solution only since it means that you let the customers reject you once they disagree with your solution. You shouldn’t allow the customers to find the other options from the other sales proposals by providing one solution.
When the customers are provided with some different options, they will be happier because they are given a space to think and pick the most appropriate one. Not only you can increase your chance to be accepted by the customers, but you are also able to offer a more expensive solution as the alternative. Some customers may prefer the more expensive one if it provides more great results related to their problems.
Keeping it Short
Remember that you are writing a simple proposal. Don’t write a lengthy document that will make the customers bored. With too many pages included in a proposal, the customers will find it hard to get the most important point you are trying to deliver. So keep it short is best. A short and simple proposal is preferable because the customers don’t need to spend a lot of time flipping many pages and scanning the sentences.
To make it short, you can simply focus on the objectives of your customers and don’t waste the pages with the lengthy introduction of your company, which is unnecessary. Also, long sentences or phrases can be cut down into some words by using bullets. Do this for stating the important information to allow the customers easily spot where the main point lies. It is also necessary that every section is started with a summary first before following it with more description and explanation to help the customers find out what topic of each section is.
Calling to Action
You surely don’t like to wait too long just for getting a call from your customers about the proposal. You need to do a calling to action so the customers know what they should do after reading your proposal. Don’t make the customers confused about what they think you want them to do by not including the calling to action.
If you want to make your proposal excellent, research your competitors so that you can offer something unique and different from them. This is a great key to win the proposal because the customers will be more interested in unique offerings that properly address their problems. There are many samples and templates to check, so you just need to learn your customers’ needs as the most important homework.
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