A service proposal can be a response to a request for a proposal or just an unsolicited proposal used for offering your services. It doesn’t matter what purpose of your proposal sending, the thing that matters here is how to write and finish the proposal properly to get a contract and increase your business profit. Remember that the proposal is an offering to grab the customer’s attention. It means that everything in the proposal should focus on the customer, not you. The customer will buy something from you when they find that you are providing what they are looking for. So make sure to work harder on that.
• Planning the Content. The best way to plan your proposal content is by asking the customer since the main purpose is to impress them. You can grab their attention when the proposal content is even not suitable for what they need. So go ask them to know what they usually consider before buying services. After that, you can align their considerations with your offerings and think what makes you different from the competitors to make them choose you, not them. Set the right approach to address the customer’s needs completed with the time required to complete it and how much it costs.
• Creating an Outline. Since you now know the content of your proposal based on the need of the customer, create your table of contents. This part should follow the clients’ instructions if it is a response to a formal RFP. If it is not, then you can make your outline by putting it to the most important first depending on who your customer is. New customers should be provided with resumes at the front because they need to know the information in that part first.
• Creating a Matrix. To ensure that your offerings are aligned with the customers’ needs, you can make a matrix to put your sections in one row and the customer’s needs in one column. Every section and aspect put in the proposal should address the criteria from the customers. This matrix will help you check whether or not your proposal is providing what it must provide. This is also a great way to allow you to keep on track of what should be written in each section.
After making careful preparation for your business proposal to offer your services, now you can start writing it by emphasizing the benefits the customers will receive if they buy your services. The best way is to start every section in the proposal with your offered benefit, value or solution towards the issues or needs of the clients. don’t forget to use the most appropriate format and language too.
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