If you think that the longer the better works when submitting a proposal, think again. If you were the reader of the proposal, would you be happy reading a long proposal with most of the content is fillers? Or would you prefer a shorter, clearer one? Many people think that a good proposal is a long one, but most proposal readers are too busy to spend their time reading hundreds pages of a business proposal. Sometimes make it simple, short and clear is necessary especially if you have covered all the required information in there. Writing a short proposal is easy; here are some simple guides to follow.
• Keep it Simple. Making a proposal simpler is really hard to do. Cutting down all the sentences you are ready to write takes a lot of time. Usually you will have all the information written down after interviewing your clients. You might think to put them entirely in your proposal to make it perfect, but this is not the right thing to do. The shorter and simpler your proposal is, the easier it is to get the reader’s attention. A long proposal takes a lot of time to finish reading it, so busy clients might cancel to read your submitted proposal waiting to spare more time if they have it later.
• Cut the Latter. Once your proposal finished, check for any mistakes and errors in all parts of it. It includes the typos, grammar, punctuation, chosen words, and anything that you think is inappropriate. Sometimes you need to read your proposal out loud and see how it feels when reading it. Do you feel bored after one or two paragraphs? If you do, then how bored the clients would be? Maybe you can read it in front of your writing partners to let them give some suggestions about what should be added and what should be cut. Stick with the main content of your proposal, which is offering your services or products, and cut any irrelevant sentences or statements that the clients don’t really need to know.
• Keep it One Page. A short proposal should be one page as the best length. It doesn’t mean that your entire proposal should be written into one page, since this is not possible to do, but each section should be written in only one page to make it simpler and clearer. Stick to the core to allow you write a short section. Use bullet points to state your sentences or phrases and keep them short. So if your clients are busy, they can at least spare their time to read each section consisting of only one page.
• Spend More on the Pricing Table. The pricing table can be the longer parts compare to the rest of your proposal. So if you want one of the parts of your proposal to be long, you need to choose this section. Let the clients spend more time in reading this section because the pricing table is considered as the most important section. List all the services or products that you sell and complete them with the price. You can also provide some packages or special offers if you have them in your marketing plan. Just make it detail and clear so the clients can easily understand how much each service or product cost.
• Include Some Examples. Cut down the phrases and sentences in your proposal and replace them with some examples of what you are offering. It can be pictures, media or anything related with your products or services. This will help the clients know what kinds of things you are offering. You can also link or embed any portfolio or examples in the proposal to let the clients easily check them.
• Show Accomplishments. Sometimes you can use numbers in showing how great your accomplishments are. It can be the number of customers you have been servicing or anything that can be stated with numbers to impress them. So don’t just say that you have reached certain accomplishments, but show them. They need the proofs, not just your sentences bragging about what you have achieved. The clients might compare your proposal with other proposals they receive, so give them reasons to think that yours is better.
From now on change your perception about a long proposal is a better one. A clear and simple proposal is more appealing since it covers only the core of the proposal you want the clients to know without any fullers or irrelevant information.
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